As the Motion and Graphic Designer for Washington Apple’s Indonesia social media presence, I played a key role in maintaining and evolving its visual strategy across platforms. I developed animated and static content that adhered to the brand’s tone—playful yet premium—while aligning with seasonal campaigns and stakeholder goals. Through close collaboration with the Creative Director, I helped translate marketing objectives into engaging social-first content. My responsibilities included storyboarding motion sequences, executing branded graphics, and ensuring a unified visual language that remained fresh, relevant, and audience-driven.